In 2006, Mary Ann Bautista and her partner took a bet on something rather untested at the time: YouTube. A client agreed to pay them some money and let them execute their tests. It wasn't anything elaborate. They were only trying something new to see what it would do. And a little test resulted in massive success: their movies helped garner hundreds of millions of dollars in sales, and they were still making sales more than 15 years later. It's a good example of how you can still make cash from YouTube marketing years after your video is placed there.
Now, Bautista is a co-founder of TurboRank, a YouTube growth agency that helps businesses improve their exposure and revenues on YouTube without spending any money on commercials. She has been working in the area of direct response marketing for more than 20 years, and she has spent almost 20 years trying to figure out how to win on YouTube. While YouTube SEO is an important part of her profession, it means more than simply using keywords. It’s about knowing what people want and making something worth seeing. As AI search evolves, movies might become a source of answers and suggestions.
But one of the primary points Bautista makes is that YouTube is a distinct space from traditional advertising outlets. People go there not because they saw an ad, but because they want to ask some questions, solve an issue, or search for anything. So you want to know the YouTube algorithm, but you don’t want to get started by learning it. Rather, a firm should first find out who its audience is and discover exactly what it is searching for before developing any YouTube video.
But there is a lot more to developing a channel than merely publishing video after video. In his post about successful YouTube channels, Bautista emphasizes the flywheel mechanism that is working within the YouTube channels and the value that can be generated from engagement outside of YouTube as well. Communities like Reddit, Quora, and Facebook groups may help drive awareness if users actually join in the debate and not just post their promotional links. The human aspect is important. So the answer to individuals who question themselves about how to grow on YouTube is not only to publish more videos.
Another obstacle that puts many people off starting is the fact that some may not want to go on camera. But Bautista says this shouldn’t deter them. It is feasible to establish a successful Faceless YouTube channel if the content is interesting enough. Bautista suggests a practical publication strategy: upload one larger film every week plus a couple of Shorts, best made in batches. Shorts aren’t long videos, so you have to think about them differently. That’s why a YouTube Shorts plan might assist in bringing in a few new users.
The more essential message is that having a YouTube presence for your business doesn’t have to mean continually chasing popular videos and blowing all your money on ads. There is a far easier method to go about it. Figure out what the people need, make relevant films, post consistently, and allow those movies to do the work. Bautista’s instance is proof of the success of this technique. A video made years ago might still be attracting views, customers, and cash today.
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